UCL Bartlett

UCL Bartlett Energy Institute

Launching a Smart Energy MSc with Purpose

UCL launched a new MSc course designed to equip students with the skills to lead the smart energy transition. We were asked to create an animation to support the launch, clearly explaining the course content and its real-world relevance. Aimed at undergraduate and postgraduate audiences, the animation needed to showcase career opportunities while also inspiring students to contribute to global sustainability goals. Our goal was to help position the course as both practical and purpose-driven in shaping the future of energy.

Three students having a discussion around a laptop in a UCL lecture theatre, with solar-paneled buildings visible through the window in the background.

Illustration of a collaborative meeting with diverse hands writing in notebooks, using a laptop, and sharing coffee, symbolizing teamwork, brainstorming, and productivity in a professional setting.

Illustration of a man and woman sitting around a campfire inside a cave, evoking early human life, warmth, and storytelling in a prehistoric setting.

Illustration of a cityscape with industrial buildings emitting smoke, symbolizing urban pollution and environmental impact from factories and energy production.

Connecting Education to Purpose

We worked closely with UCL’s academic team to develop a script and animation concept that brought the MSc in Smart Energy to life through a character-led approach.

This narrative style helped build a human connection with viewers, showing not only the practical skills students would gain but also the broader purpose behind the course. The animation was designed to be both informative and motivational, highlighting how students can play a vital role in tackling global energy challenges and building a more sustainable future.

Illustration of a blue house with solar panels on the roof and an electric car charging in the driveway, representing sustainable living and renewable energy use.

Illustration of a balance scale weighing renewable energy sources against urban infrastructure, symbolizing the need to balance energy production and consumption for a sustainable future.

Illustration of two people analyzing a world map with connected red dots, representing global data, research, or energy network analysis in an academic or professional setting.