CIB x Alpha
For All Your Tomorrows
Heart warming Alpha Boiler Advert
In partnership with brand communications agency CIB, we created a heartfelt animated advert for Alpha Heating Innovation, a leading provider of boilers and home heating solutions. The goal was to build brand awareness through an emotionally engaging and relatable story that resonates with first-time homeowners and families alike. Designed for both broadcast and digital platforms, we delivered 30, 60, and 90-second versions, tailored to maximise reach and impact across multiple touchpoints.
Making a House a Home
Working closely with CIB, we developed a story-led concept that follows a young couple moving into their first home. Told through charming 2D and frame-by-frame animation, the film captures the excitement of their ‘firsts’ from unpacking boxes to cosy nights in, while showing how Alpha boilers are there every step of the way to make their house feel like a home. Expressive warm colour palettes supported by a bespoke musical score that brings the story to life and strengthens the heartfelt connection with viewers.
