What is the Process of Working with a Creative Agency?

Every agency works differently, and the creative process varies based on the project type, whether it’s film, design, or animation. For animation projects, we follow a flexible, collaborative workflow tailored to each client’s goals. Our process includes structured feedback at every stage, ensuring alignment, transparency, and a final result that you’re truly happy with.

Our Animation Studio Process: How We Work With Clients

  1. Initial Contact & Discovery

We start with a conversation to understand your goals, timeline, and budget. This helps us determine how we can best support your project.

  1. Proposal & Agreement

Based on the initial chat, we provide a detailed proposal outlining the scope, examples of work, timelines, and deliverables. Once agreed, we sign formalise the partnership and move into the production process.

  1. Project Briefing / Kick-off Call

We dive deeper into your vision, style inspiration, brand guidelines, voice overs, and target audience. This kick-off session ensures everyone is aligned before work begins.

  1. Scriptwriting

We collaborate with you to craft or refine the script, making sure the tone, messaging, and structure align with your goals and resonate with your audience.

  1. Concept Development and Mood Boards

Our artists develop initial concept shots and mood boards to visually communicate our ideas and styles for your review.

  1. Storyboarding

We create detailed storyboards that map out the animation frames, outlining flow, pacing, and key moments.

  1. Illustration & Animating

Once the storyboard is approved, our team begins illustrating the frames before moving into animation, bringing your story to life.

  1. Review Stages at Each Round

At every creative milestone, concepts, storyboards, animation drafts, we share work for your feedback. Your input shapes the final product.

  1. Final Review & Delivery

After revisions, we present the polished animation for final approval and deliver all files in the formats you need.

  1. Post-Project Support

We offer ongoing support for tweaks, additional edits, or advice to help you maximize your animation’s impact.

FAQ

Q: How many review rounds are typical?
A: This will be outlined in the kick-off call. Most agencies include 2–3 rounds, but this varies depending on contract terms and project complexity.

Q: What if I’m unsure about the brief?
A: Many studios help develop or refine your brief during kick-off to clarify goals. We can provide a briefing template. You can also find our tips here – How To Write a Brief

Q: How long does it take to produce an animation?
A: This varies depending on the animation length, complexity and review stages. A 2-3 minute animation can take 6-8 weeks but we are always happy to work to your deadlines.