In partnership with brand communications agency CIB, we were briefed to create a heartfelt Christmas advert for heating and boiler specialists Alpha. The aim: to tell a warm, relatable story that would build brand awareness during the festive season. We delivered 30, 60 and 90-second versions for broadcast and digital platforms.
Working closely with CIB, we developed a story-led concept designed to resonate emotionally with viewers. Crafted in frame-by-frame and 2D animation, the film used expressive lighting and colour to guide mood and narrative. A bespoke musical score was composed and recorded to deepen the emotional connection and bring the story to life.
To support the animated Christmas campaign, we developed detailed character concepts—complete with expressive poses, emotive facial expressions and seasonally appropriate outfits that helped convey the passage of time and setting.
For visual continuity and realism, we also designed a full 3D model and floor plan of the family home. This ensured consistent camera angles, seamless scene transitions, and allowed key details—like the boiler—to remain visible during important story beats.
