Syngenta

Tech Farm

Telling the Story of Farming Innovation

Syngenta, a global leader in crop protection and agricultural innovation, asked us to create an animation that would showcase the evolution of farming through the eyes of a grower. The goal was to build an emotional connection while highlighting the role of digital agriculture in shaping the future of sustainable food production.

The story needed to balance human insight with technical progress illustrating how innovation can help farmers feed a growing world while caring for the land

 

Illustration of a person harvesting golden wheat with a sickle in a sunlit field, surrounded by rolling hills and a bright blue sky.
Illustration of a cornfield with tall green stalks and an ear of corn partially husked, revealing kernels, under soft sunlight with a focus on rich soil and dense foliage.

A Human Story of Progress in Agriculture

We developed a script centred on a multi-generational farming family to show how agriculture has evolved over time, on both a personal and technological level. This narrative approach allowed us to connect emotionally with the audience while illustrating Syngenta’s role in supporting farmers past, present and future.

To ensure accuracy, we used a detailed illustration style that reflected real crops, products and landscapes. The animation was completed with a custom soundscape that grounded the story in place, season and scale.

 

 

Illustration of a drone spraying water or chemicals over rows of young green crops in a field, showcasing modern agricultural technology in a precision farming environment.
Illustration of a woman holding a warm drink, gazing out a kitchen window at sunny farmland, with a to-do list and tablet nearby, evoking calm and reflection.
View from inside a high-tech tractor cabin overlooking a harvested field, showing steering wheel, control panels, and digital monitors used in modern precision farming.