We work closely with The Inns of Court College of Advocacy (ICCA), producing film content to promote the ICCA Bar Course, presenting information to prospective students, and sharing testimonies and advice from current and alumni students. We have undertaken various filming for ICCA, including on-site events, head-to-camera interview-style and remote web camera filming. Scroll down for some example films.
Ineza Umuhoza Grace is an Eco-feminist, who believes in the sustainability of the ecosystem and in the power of women to lead change. She is the founder of the youth-led Rwandan non-profit The Green Protector and part of the United Nations Framework Convention on Climate Change.
Disney approached us to work with them to bring Ineza’s story to life using animation and film.
We had the pleasure of working with Ineza on previous projects and knew that combining film to display her vibrant personality with frame by frame animation to articulate memories and concepts would create a visually compelling solution. We created strong rotoscoped transitions from film to animated sequences. We really enjoyed working on this project highlighting the work of an inspiring eco-feminist.
Middle Child and 11 London came to us to produce an animation for their client Christian Aid. They wanted to share the story of Sabika, representing all children in the Rohingya crisis. It has been five years since 720,000 Rohingya refugees fled violence, torture and death in Myanmar, and this animation was created to remind the public that this crisis is ongoing.
Women and children are especially vulnerable in refugee camps, where violence, trafficking, flooding and fires are rampant. Christian Aid supports its partners, who have set up safe places for women and children within the refugee camp.
We decided to tell Sabika’s story using frame-by-frame and 2D animation. We designed the characters in detail, down to their clothing colours, to ensure the characters were easy to identify and the viewer could follow the story.
We used paper dolls to represent the horrific act of family separation experienced by most refugee children. We felt this was the best way to represent this loss through the eyes of a child.
In the next five years, my goal is to join a marketing or content agency where I will be able to perfect my skills.
After I have gained some experience, I would love to start my own marketing agency, and working at The Like Minded has increased my desire to do so.
Working in the marketing/design industry has taught me how important and delicate customer relationships are, and how to best seek, nurture, and sustain these relationships.
I feel that my final year at university will be a lot more enjoyable now that I have gained some experience in the workplace. I now understand many concepts that I learnt in first and second year, when before, I did not fully understand them.
Using voice over in animation or video is a great tool to create an element of trust and help audiences resonate with your brand and key messages.
Read on to find out how to effectively chose, source and direct a voice artist to record the perfect audio for your content.
Make sure the voice artist has received your script within plenty of time before the session, so that they can familiarise themselves with the text and ask any questions they may have.
It is also important to make sure the script they receive is a final version, as making lots of changes to the script during a session will most likely cause confusion.
However, when hearing your script being read aloud by the voice artist, there might be some small tweaks you would like to make to ensure it flows nicely. This is very doable and artists are often adaptable to small, on the spot tweaks.
If you would like to direct the recording session you can join the voice artist, often remotely, while they record your script. This means you can input and make sure you are happy with the final recording.
You can give the voice artist some background about the project, target audience, objective, and where it will be showcased. This information can help the voice artist better understand how to deliver your script.
Additional detail like tone, pace and energy is useful for the voice artist to get this right for you.
To warm up, a run through of the script can be useful to see what works and what doesn’t. In addition recording a number of takes with a different tone/pace can help to choose what will work best.
If you are ever unsure about anything in a script, it is best to record alternate takes which can later be edited. This avoids later re-record parts or the whole script at a cost.
After the recording session, the voice artist will send you the files. Depending on what you/the creative agency would like, the voice artist may do some clean up, or give you the raw files.
Pickups are often granted by the voice artist if anything changes down the line, but this is usually at an extra cost. Always check and agree this with the voice artist before the recording session.
M&C Saatchi approached us to support them in a campaign for Public Health England and the NHS called ‘Every Mind Matters’ to raise awareness of mental health struggles and promote tools for better health and wellbeing.
Working with short clips of film footage we created simple animated content to highlight mental health issues and provide practical advise for better management of our health. The assets supported a TV campaign and were used across social channels.
Working with St. James’s Place, the Uk’s largest local wealth management business, we created a film to explain their Investment beliefs and approach to running their funds. They wanted to zoom in on their core beliefs to better communicate how they deliver long term, sustainable returns.
One of these beliefs reflects their Responsible Investing Initiative. Responsible investing is the consideration of environmental, social, and governance factors (ESG) and their impact on both risk and return.
We created an interview style film, capturing the words of Andrew Shaw (Director of Strategy & Communications). Displayed alongside the live action, we used engaging motion graphics animation to support the words and meaning.
By planning the animation at the script and storyboarding stage, we were able to ensure that the SJP message is at the core of the video – helping to guide the viewer and provide a clear understanding of the key messages.
Vibrant, subtle animations complimented Andrews words, as the video delivers an informative, vital message to its viewers.
The Global Action for Debt Cancellation approached us to help them create at short notice an attention grabbing video to support their work at COP 26. They wanted to highlight their key message that there can be no climate justice without debt justice. Calling for the wealthiest countries to acknowledge the climate debt they owe the global south.
We created a video combining film footage and animation. The carefully selected footage helps to position the subject matter as literal and relatable to a wide audience. Whereas, the animation helps to visualise concept and ideas in a way that the audience can engage with, recall and repeat to a wider audience amplifying the messages. The video was well received around COP 26 and continues to have high levels of engagement across the relevant social media channels.
Illumina asked to us to create a series of visual animations to explain their breakthrough genomic solution to prenatal testing. Non-invasive prenatal testing (NIPT) is an early genetic screening option for chromosomal conditions, providing testing at no risk to the mother or baby. These videos would be the first character animations under the new brand guidelines so would need to harness an emotive response whilst still maintaining a dynamic and scientific grounding.
We created a series of 5 animations to help people understand what non-invasive prenatal testing is, why someone may want to be tested, and what you should do if you are considering this.
The animations were designed to work for a global audience with character diversity and translation into 10 different languages.
