Find Your Audience: Do Lectures – Day 2

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Do Lectures Wales 2014 – Your Audience really matters

“Find your audience and matter to them.” Rosa Park – Editor of CEREAL Magazine.

It seems to me that it’s more important than ever to cut through the nonsense and make sure you are relevant to your audience, no matter how good your product or service is, if it doesn’t have purpose, it doesn’t matter and without purpose it’s all over before it’s started.

Surely the work we create is always original?  Stay true to this. Be ‘unapologetically you’ and remember that your career does not define you. These statements seemed to resonate with me.

I hope I speak for most when I say that our work is original, new every time and true to why we do what we do, when we do it. Showing confidence as makers, creatives and doers is so important in a system where so much of society is valued based on traditional educational markers and graded measurement.

So is that the gig? Is that why it’s so important to get together in a barn and listen to people talk through how they are changing the world? Because we care, because we want to stand out for the right reason. Because we believe in getting stuff done well.

My career doesn’t define me, I’m being open minded about how I define my career, or more accurately how I define a lifetime of work. And it is work. We are working hard to create value that has real purpose. Our purpose is to champion creativity in all its forms through schools, through our business and in the life we lead. And creativity comes in all shapes and sizes.

The Do Lectures provides a great opportunity to draw on the collective energy and belief of the crowd to install the idea that in fact anything is possible. This is really nourishing for the soul and gives a strong sense of belonging in what is sometimes a lonely space on the road to building something special.

Hello audience. I hope this matters to you.

Nick Pep.

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