IIED

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Introduction to series

The International Institute for Environment and Development (IIED) approached us with an idea to give a voice to young climate activists in some of the least developed countries in the world. These individuals are powerful advocates for their countries and the loss and damage their countries are experiencing from a climate change they have not created. 

Working directly with Gladys, Solomon, Gabriel and Ineza we were able to create a powerful series of animations that are authentic, create global engagement and have a clear call to action. 

Each animation has a custom designed music score, feature the voices of the activists and a reveal from film to animation at the conclusion of the video.

Solomon Islands

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Rising sea levels in the Pacific 

Gladys Salirade and Solomon Yeo bear witness to the existential threat climate change poses to The Solomon Islands. 

In this animation we weave two stories together to highlight the costs and challenges caused by rising sea levels. 

A custom music score was designed featuring traditional bamboo pipe music. 

Rwanda

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The high price paid by young women in Rwanda

Ineza Umuhoza Grace is the founder of The Green Fighter a charity based in Kigali, Rwanda that helps to educate young people to understand climate change and to take action. This animation shows how climate change if damaging food production and the educational opportunities of young girls. 

A custom music score was designed featuring a version of the traditional Inanga string instrument 

Sierra Leone

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Devastating mudslides in Sierra Leone 

Gabriel Kpaka is the Deputy Director at the Sierra Leone Meteorological Agency. In this animation we show how increasingly frequent intense rainfall is creating deadly mudslides in the capital Freetown.  

In addition to the loss of life and infrastructure, climate change is also harming food sustainability. 

A custom music score was designed featuring traditional Palm Wine acoustic guitar and the African hand drum.

Film Interviews

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Additional interview footage filmed locally, combined with behind the scenes production shots help to extend the opportunities for the audience to engage with the core Solomon Islands animation

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Working in partnership with a local film crew in Freetown we were able to use this film to explore in more depth the reasons for climate change induced loss and damage in Sierra Leone. 

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Right Venture Creative in Kigali helped us capture some beautifully frames footage of Ineza as she extends the explanations she gave within the time constraints of the animation. It also helps to provide additional opportunities for the viewer to discover the natural beauty of the Rwandan landscape. 

Global Reach - Local Language Versions

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Solomon Islands - Pijin

The use of Pijin was identified as an important requirement of the project. Many native Pijin speakers in The Solomon Islands do not fully understand the reasons behind climate change and what they can do improve the life changes of their families. Pijin enables community outreach and the education of all. 

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Rwanda - Kinyarwanda

Kinyarwanda is spoken by more than 10 million people in Rwanda and is important to support the Green Fighter educational outreach program with children and rural communities. Helping to create the next generation of climate activists. It will also help with the wider dissemination of the animation across the country. 

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Sierra Leone - Krio

Krio is spoken by 87% of the population in Sierra Leone and unities the different ethnic groups in the country and is the primary language of communication for Sierra Leoneans at home and across the world. 

Green Alliance: Circular Economy

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Green Alliance

Explaining the Circular Economy

Challenge

We collaborated with the team at the Green Alliance – an environmental think tank for a conference animation. We worked to develop a brief that presents the key findings of their research, posing critical questions around the move to a circular economy in the UK. To demonstrate the lack of government targets in meeting the need for reduction in resources we showed how this can be changed. 

Solution

Aimed at key audiences in large businesses, civil service and advocates across other organisations we created a story centred around earth to demonstrate our relentless consumption of natural resources and the effect on the planet. By highlight areas for positive change that help to drive a circular economy we sign post the need to reduce waste in half by 2050 in order to meet our commitments.

Bupa: Infodemic Animation

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Bupa

Infodemic Animation

The Brief

The coronavirus pandemic has generated an unprecedented amount of health information. People worldwide have been desperately looking up the symptoms online, how it’s transmitted, how to prevent it and how to treat it. Bupa Health approached us to create an explainer animation to riase awareness of this and provide a few top tips on what to look out for when searching for health information online.

Solution

Working with the Bupa team we developed a concept showing our central character who searches via mobile for health information. He turns detective and starts to analyse the information sources and highlight the areas to look out for. While not all information is digested online much of the misinformation we receive can spread quickly via digital channels so it’s important to ask key questions.

IONTAS

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IONTAS

An Introduction to Phage Display

Challenge

Iontas uses its proprietary technology to accelerate antibody drug discovery. We were asked to create an animation to educate a student and postgraduate audience in the potential and application of Phage Display.

Solution

The animation needed to balance the objectives of scientific accuracy with engagement to a partially informed audience. In order to reduce the cognitive load of the viewer we designed a concept that used a limited colour palette with a lot of negative space. The motion is kept to the minimum required to accurately match the animation to the voiceover and avoid unnecessary distraction. 

RPS: Revalidation

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RPS Revalidation

Explainer Animation to Assist Members with new Legislation

Challenge

The Royal Pharmaceutical Society released a brand new system to assist their members with the yearly process of revalidating their skills.

In addition we were tasked with providing the first animations since the launch of new branding. Requiring us to create a modern and striking articulation of the new guidelines in animation.

The animation combined an explanation of the process, with a more in-depth look at the software developed to support members.

The Royal Pharmaceutical Society Revalidation video needed to engage a wide audience range and to be understood with voice-over and in mute-play.

Solution

We managed to convey complex messaging simply, utilising abstract shapes and the new vivid RPS brand colours.

In other areas, it was essential to display scenes of the actual app which we dovetailed seamlessly into the Royal Pharmaceutical Society Revalidation animation.

Captions were woven throughout allowing the video to be understood while muted. Placing the captions within the scene rather than as subtitles ensured that they remained a focal point of each scene.

UCL: Gender Stereotype: Animals

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UCL Millennium Cohort Study

Gender Stereotypes: Animals

Challenge

Research from the Millennium Cohort study considering the career aspirations of 7-14-year-old children highlighted a significant gender bias in the types of jobs boys and girls wanted to to in later life. Our challenge with this project was to bring the research to life for an audience with an age range of 7-11 years old and extend the impact of gender stereotypes: animals by creating a suite of learning content that could be easily deployed in schools and home across the country.

Solution

We started ‘Gender Stereotypes: Animals’ by visiting a school to speak with and film a group of children to see and hear their first hand responses. We then designed a concept that uses young animals as the main characters. This allowed us to maximise the tension between the views that children express about careers and their views on gender bias. Through the use of animals we were able to encourage the children to consider their judgements as a third person without representing children and then seeming to be critical. The animal characters also helped us to add fun and engagement.

‘Gender Stereotypes: Animals’ was narrated with character voice-over artists to increase the sense of fun and differentiation from a lesson or instructional information. The Attenborough-esque voice-over that starts the animation uses a familiar voice in conjunction with film that creates a surprising reveal early in the video to hook the audience.

To ensure the long-standing impact of the project, we designed a suite of complimentary learning content that could be easily used by teachers and to extend the learning activities to home.

Outcomes

The animation and learning content will be released to schools nationally throughout 2019.

gender stereotypes: animals
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Gender Stereotypes: Anti-Fairytale

Gender Stereotypes: Anti-Fairytale

Find out more about the ‘gender stereotypes: anti-fairytale’. Bringing the Millennium Cohort study’s research to life through animation and creating something both educational and engaging for an audience aged 11-14.

Surrey Police: Child Sexual Exploitation

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Surrey Police

Animations to Create Awareness of Child Sexual Exploitation

Animation is a great tool to communicate serious issues – this animation we created for Surrey Police is appearing in select cinemas alongside an online campaign.

The pair of animations (second animation below) feature elements of real-life examples and is aimed at young teenagers. They showcases how Child Sexual Exploitation (CSE) can manifest itself, and encourages them to talk to someone they trust.

We worked closely with Officers involved in tackling CSE in Surrey from storyboard to completion, in order to best tell the story.

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FourFive CBD Oil

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FourFive CBD Oil

Explainer Animation

Challenge

FourFiveCBD founders Dominic Day & George Kruis approached us to help bring the story of their 0% THC CBD Oil to life.

Between them they have 20 years experience in professional sport as seasoned international Rugby players at the top of their game. Dom and George developed a 0% THC CBD Oil for athletes by athletes offering peace of mind to professional sports athletes who manage injury prevention, injury and pain over the course of their careers.

They are the first company in the world to have a CBD product that is tested for the cross contamination of over 400 banned substances. They are also the safest CBD product on the market for anyone who is drug tested regularly. We collaborated to develop a memorable explainer animation to reenforce the credibility of a trusted brand across their core target market and audiences.

Solution

Collaborating with the FourFiveCBD team we developed a narrative and visual language to extend the brand work into an animated explainer. The animation clearly reinforces the credibility of the product and positions this for use in their key markets with professional sports athletes.

Deloitte: Callum & Chloe

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Deloitte & Power2

Mental Health Awareness Animation

Challenge

The Like Minded were asked to create an engaging charity animation by Deloitte for one of their partners. The Power2 charity supports teenagers who are struggling in life to discover their confidence and self-worth by working with toddlers to support their learning. The animation needed to explain the values of the charity, how it works and the impact it has. The animation needed to be accessible to a wide audience of the general public and engaging for an informed audience of school leaders, nursery settings and local authorities.

Solution

The illustration style chosen for the animation focuses the viewers attention on the characters. The colour palettes are used to reflect the emotions felt by the characters with saturations and hues dynamically changing at key stages of the characters engagement with the Power2 program. The animation was completed with a custom sound design to provide a subtle support to the motion and emotion of the video.

Concept Art

The illustration style has a hand painted approach with soft lines and limited colour palettes. The combined effect creates a dream or memory like state enabling the viewer to feel like they can step into the characters and increasing real engagement

Character Design, Sketch and Development
Power2 Mental Health Character Development

Syngenta: Spanish Growers

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Syngenta

First hand stories from farmers in Spain

Challenge

To create a series of films sharing the first hand accounts of farmers in Spain who have worked with Syngenta to reduce their use of Pesticides. The films should be authentic but have a global appeal. 

Filming

The films retain the original first person Spanish dialogue with no additional narration. This enables the viewer to connect with the speaker and to understand what they are saying via the subtitles. The camera pans and edits are designed to make the viewer feel like a participant in the film as they are guided by the grower. The films were enhanced with simple motion graphics to create a polished final product.

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Strategic Communications

Find out more about how we help Syngenta to clearly and consistently communicate their work through strategic content.