Challenge

To create an animated story to demonstrate the breadth of work the Alzheimer’s Society do to bring dementia out of the shadows and advance both awareness, research and the quality of care in our communities. Working with the brand team we developed a strong narrative piece of animated content for this charity animation.

Solution

Working with The Alzheimer’s Society we developed a character animation to share their story, a story that started in 1979 when 3 people sat together to create change in dementia care. On the Alzheimer’s Society’s 40th Anniversary, we celebrate the care, support and expertise of their teams across volunteer, research and extended care networks to take us one step closer to a life without Dementia.

The animation was narrated by the award-winning actor Hugh Bonneville, best known as Lord Grantham in the Historical Drama Downton Abbey.

 

Everyone has been really impressed with the animation for the 40th.”