British Footwear Association

We worked with the British Footwear Association to create a complete blended learning experience that is a first in the world of footwear. The project involved animation, graphic design, copywriting, platform design and game based assessment.

We created a stylish character animation style that would engage a fashion conscious audience. The style also needed to clearly explain complex technical elements and the shoe construction process. We worked with leading global “shoe dogs” to ensure that the design and technical elements of each animation were accurate.

In total we created 9 animated videos that feature as anchor content in each module.