To create strong and engaging branding for the launch of a new energy drink, Bulldog Power. To supplement this branding work with the creation of a series of content to grow and engage an audience of early adopters.
Solution
We created a comic book concept to allow us to bring the character of the brand to life. Through the use of animation, interactive tools and games Bulldog and his eponymous energy drink created a fun and engaging brand experience.
Impact
The campaign has only recently launched (late 2017) but has already been recognised with the Drink Brand of the year award for 2017.