Ongoing Strategic Awareness Campaigns

Client:

Energy UK

Deliverables:

Ongoing Campaign Creative • Illustration • Infographics • Social Media Content • Animation

“The Like Minded is excellent at taking a brief and turning it into a visual story to engage, inform and promote. I wouldn’t hesitate to recommend them if you need good impact.”

Anna D’Alessandro – Content and Channels Manager

Challenge
Energy UK is the trade association for the GB energy industry, whose members produce the electricity for more than 26 million homes and businesses in the UK.

The challenge is to drive awareness of Energy UK as a source of expert advice on industry matters; to engage the general public in important campaigns surrounding public health and to enhance the industry’s reputation with customers and with the communities it serves.

Solution
We determined the most effective strategy for engagement would be to create striking iconography using the strong brand colours of energy UK. The design of assets makes use of the language of energy to convey visual meaning to statistics, research and campaigns.

The creation of a suite of flexible visual tools has enabled us to combine static and animated assets to be deployed proactively and reactively. Allowing Energy UK to stay on top of the news agenda and create engaging and shareable content.

Impact
We will continue to measure impact over time and update with performance statistics. The initial feedback from stakeholders has been highly positive.

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