Re-clarify your brief
Once you have chosen a creative team to collaborate with, it is a good idea to re-clarify your brief, adding extra details and filling in the gaps. You may have received interesting ideas throughout the pitch process that have altered your thinking, let the creative team know this.
Check out our blog ‘How to: the brief‘ to find seven questions you should ask yourself before shaping the perfect brief.
Outline the objectives, goals and target audience
Ensure you have set out the three vital pillars before your campaign’s production begins:
1. The objectives
2. The goals
3. Target audience
These will shape the campaign and are helpful to refer to when giving feedback later on.