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Food Standards Agency

A Visual Language to Communicate Report Key Findings

Challenge

We’ve been working with Natcen for a number of years to articulate their research findings using animation & film. Natcen are Britain’s largest independent research agency and carry out important studies for both government and charitable organisations.

In this study for Natcen and the FSA we were asked to find a way to communicate complex research findings around Uk attitudes to food. The hard part is to distill volumes of complex data and turn this into meaningful visual observations that both internal audiences at the FSA and external audiences can relate to quickly.

Solution

Working with the FSA brand guidelines we created a visual language that’s on brand, describing the key finding in the report using a fun infographic animated style. We took a bold visual approach to tailoring food safety messages for the general population and specific groups. We explored public engagement with food safety through the animation and provided an accessible piece of animated communication for their audiences.

Impact

Working with the FSA brand guidelines we created a visual language that’s on brand, describing the key finding in the report using a fun infographic animated style. We took a bold visual approach to tailoring food safety messages for the general population and specific groups. We explored public engagement with food safety through the animation and provided an accessible piece of animated communication for their audiences.