Challenge

To create an inclusive animation to explain the maternity options for new and existing mothers. The animation needed to work in multiple languages so subtitled versions we created.

Solution

We developed a simple illustration style that focuses on the three key options for birth and uses  limited backgrounds so the focus of attention is on the expectant mother and their choice of birth setting.

We used a mix of characters and developed an uncluttered approachable style for each character. The animations were produced in multiple languages including Gujarati, Punjabi, Arabic and Polish.

We have had positive feedback on the animations and hope they continue to be useful across outpatient clinics across the NHS to further raise awareness of the maternity options available for our communities.

“Thanks for sending over the storyboard and mood board, they look great! “