Royal College of General Practitioners

Client:

Royal College of General Practitioners

Overview:

Animation

Challenge

To create learning content for GP’s and healthcare practitioners across the UK so that they can improve their end of life care for patients.

The main video needed to be engaging for an interested but very busy audience. It also needed to help embed key ideas and practises.

This was further enhanced with additional materials to help extend and scaffold learning.

rcgp_endlife_1
rcgp_endlife_2

Solution

We developed an illustration style that drew attention to the foreground characters and objects by contrasting a bright colour palette with clean white space and limited backgrounds.

We used characters to interact with charts and processed to ensure that the learning remained anchored with people.

We believe that the learning content will have a lasting impact and we were delighted to receive positive feedback from our client.

“Fantastic working with you – always friendly, quick to respond and nothing was ever too much trouble”.

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