Vibrant Product & Service Explainer

Client:

Royal Pharmaceutical Society

Overview:

An animation to explain how RPS is supporting Pharmacists and Pharmacy Technicians to comply with new legislation

Challenge

The Royal Pharmaceutical Society released a brand new system to assist their members with the yearly process of revalidating their skills.

In addition we were tasked with providing the first animations since the launch of new branding. Requiring us to create a modern and striking articulation of the new guidelines in animation.

The video combined an explanation of the process, with a more in-depth look at the software developed to support members.

The animation needed to engage a wide audience range and to be understood with voiceover and in mute-play

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Solution

We managed to convey complex messaging simply, utilising abstract shapes and the new vivid RPS brand colours.

In other areas, it was essential to display scenes of the actual app which we dovetailed seamlessly into the animation.

Captions were woven throughout allowing the video to be understood while muted. Placing the captions within the scene rather than as subtitles ensured that they remained a focal point of each scene.

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