Engaging Membership Explainer
Royal Pharmaceutical Society
Explaining the support for Pharmacy student members in their Pre-Registration training year
The Royal Pharmaceutical Society wanted to improve their engagement with students and recent graduates who were in the final stages of becoming qualified to practice Pharmacists.
In particular to emphasis the values that RPS offers it members: such as discounts on key literature, mentoring, events, CPD and for a small investment.
The content of the video needed to articulate the values of an RPS membership but in an style that would be engaging to a young audience.
We designed a character animation and background scenes utilising the new vivid RPS brand colours.
The animation was based upon the genre of platform games to emphasise the challenges faced by students on their journey to becoming a qualified pharmacists and the role of the Royal Pharmaceutical Society in helping them overcome obstacles and avoid pitfalls.