The development of a visual language for the charity creates infographics that convey important information in a visually engaging and memorable way. The campaign for Salmon & Trout conservation aims to encourage a shift to production systems where the salmon farming industry and wild fish can thrive together.

The content will be used to effect positive change, raising awareness of the issues affecting the wild salmon and sea trout population brought about by commercial salmon farming operations in Scotland. The campaign has already started to see parliamentary action to consider industry reform. This will ensure a sustainable water environment to support an abundance of fish and other wildlife – for this and future generations to enjoy.