Motion Process

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1. Brief & Budget

We create high quality work, generating value for you with a range of budgets. We provide an estimate and project plan to guide you through the process of creating a unique animation.

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2. Concept & Scriptwriting

Conceptual thinking & strong scriptwriting are key to a concise and engaging story. This paves the way for the tone of voice, style and voiceover if needed.

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3. Storyboarding & Voiceover

We sketch the story flow and evaluate if something works or not. We create a storyboard which can then be annotated. Voiceover is recorded, so that the animation can be created to the correct timings.

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4. Design & Asset Creation

With a storyboard planned, we create the visuals for the project. We draw using pencils, pens and tablets. This stage continues as characters, environments and type styles are illustrated.

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5. Animation

Once the visuals pop we start to bring the story to life with motion. Using the voiceover recording, we render a small piece of animation to show you. We then continue to animate and bring the story to life.

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6. Post Production & Audio

We create or source the soundtrack and spot sounds for the animation. Depending on the output, we encode the video for multiple devices – so you can press play across mobile, tablets and desktop.

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7. Seeding & Sharing

This is just the beginning. With planning in place we can seed the video across social media, email and other channels so that it’s picked up and shared.