Building a Visual Identity That Grows from the Global Brand
The Agcelerator campaign needed an identity that felt part of the Syngenta family while standing strong on its own. We developed a visual approach rooted in the global brand palette, placing emphasis on the blue-grey tone to complement the tone and texture of the original film footage. The result is a cohesive look and feel that reinforces Syngenta’s core brand, while giving Agcelerator space to express its own story with clarity and consistency.