Tips: Scriptwriting for Animation
What makes a good animation script? Well, when it comes to writing for animation there are three things to consider: length, personality, and structure. Keep these in mind and you’re well on the road to an interesting, informative and generally all-round cracking script.
Keep it short and sweet – your animation is the hook to generate interest in your brand, product, or services. You don’t have to hang your whole proposition on it to get a bite, just a tempting morsel or two!
We recommend up to 2 minutes as an ideal animation length (approximately 250-300 words). It’s snappy enough to be attention grabbing but still gives you time to explain your proposition.
Having a basic framework and some key points noted before you begin will help your writing process go smoothly, and help keep you on track with your content:
- INTRO – Set the scene and introduce your subject to your audience.
- ISSUE / SOLUTION / STORY – Follow this up with some key points to win your audience over and explain the issue in more detail.
- OUTRO – Round your animation off with a brief summary or closing statement. Don’t forget a ‘call-to-action’ to direct your audience what to do next. Do you want them to pick up the phone, visit your website or come and see you in-store?
Does your tone match the personality of your brand? If you’ve not thought about your brand voice before… take a moment and write down 3-5 keywords that really describe what you are about. Refer to these words as you write (this is also really helpful for nailing your brand’s tonality across your social media channels #justsaying).
Whatever your message you must think about your audience. Who are they? How would they like to be spoken to? Combine this with a dash of your brand’s tonality and you are good to go.
If you catch a case of writers block, don’t give up! Remain calm, step away from the pen or keyboard and do something else for 10 minutes, an hour, a day even (so long as you have the time). You’ll have a fresh perspective when you return. Remember that Rome wasn’t built in a day.
All done? Excellent! Now comes the really scary part… getting someone else to proofread your writing. This process is invaluable as other people will pick up on mistakes you might have missed and will also have an objective viewpoint allowing them to bring other ideas to the table.
Gemma — Studio Manager and Script Enthusiast at The Like Minded