Visual Content For Workplace by Facebook

 In Blog

So Facebook have launched Workplace, their social network for, you guessed it, the workplace.

Like any platform it’s really only as engaging as the quality of the #content itself. Many brands have departments creating branded content and social teams creating campaigns that generate user generated content (UGC) too.

While this is great, it’s always valuable to seek a fresh take on how you go about generating awareness and develop engagement across your organisation from specific learning & development campaigns to recruitment initiatives.

We believe not all content is created equal and often you’ll need a blend of different content types that vary in purpose depending on the business objectives. We think there is a place for a variety of visual and written content in any strong communication strategy.

The ability to combine quality visual content like short form animation & infographics with photography and UGC provides a broad flexible approach to engaging with your talented teams and key advocates within a business and for external audiences. Animation and Infographics are shared on social media 3X more than any other type of content. We love a good infographic.

A business with a strong employer brand and a core strategy across internal comms will have a good understanding of what works and more importantly, why. Experienced marketers know where they are going and know the roadmap of what they need to get there too.

This experience and insight can be used to sharpen your approach to creating fun & engaging social content that facilitates a conversation, sparks an idea or helps onboard staff in a more collaborative way.

As an observation it seems some of the industry challenges for learning & development teams and brand managers centre around resource stretch internally and the need for an independent creative viewpoint. A view that can support and develop a roadmap of creative content that inspires and delivers better business performance.

Internal social media campaign content is key to activation and engagement for your teams whether across specific campaigns or as part of a wider integrated campaign. The rollout of the Facebook workplace platform is an indication of the continued need for business to evolve with the changing pace of technology and the opportunities these social media platforms and technologies provide.

For larger scale organisations the opportunity to implement a familiar platform like workplace for staff to share ideas and collaborate is certainly one to consider. Yesterday’s intranet repository has gone and the collaborative tools and sharing economy is here to stay.

Business tools like #slack and workplace by facebook provide a great opportunity to empower your talent to develop their professional skills and share knowledge across the business and many are already familiar with these tools.

There are some significant changes in how consumers and audiences are using and viewing visual content. Video is making a comeback with a higher demand of users watching videos through their mobile devices. In a 2016 HubSpot survey, 43% of consumers wanted to see more video content in 2017.  

According to HubSpot’s statistics, when people hear information they’re likely to remember only 10% of it three days later. However if a relevant image is paired with that same information, people retained 65% of the information three days later.

Top Tips to Know about Visual Content

  • Live video is one to watch in 2017 
  • Marketers agree that videos bring the highest ROI. According to Syndacast
  • Infographics are liked and shared 3x more than other content
  • 74% of all traffic will be video in 2017
  • Brands need to be innovative with content to break through the noise
  • Visual content should be shorter, punchy and more unique

Super Charge with Short Form Content

We create short form videos and film for a variety of clients. Often we create these works as part of a wider campaign via our Social Toolkit designed as a high value product and service that marketers can easily deploy through their organisation to super-charge internal initiatives quickly.

This is a monthly package of high quality visual content designed to help you stand out from the crowd. Check it out and get in touch if you have any questions.

Thanks for reading

The Like Minded Team

Super Charge Your Social

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