Bupa Health

Bupa Explainer Series

Simplifying Healthcare Through Animation

We partnered with Bupa Health to produce a series of healthcare explainer animations for their YouTube channel. Aimed at existing and potential customers, the videos clarify medical procedures before surgery.

Using a clean, contemporary animation style, we simplified complex information into clear, accessible content. Each explainer supports patient education, helping viewers better understand treatments and feel more informed about their healthcare choices.

Illustrated diagram of a heart with connecting tubes and shapes, representing circulatory monitoring or diagnostic

Designing for Clarity and Care

To support Bupa Health’s explainer series, we developed a clean, contemporary animation style based on brand guidelines. The visuals combine solid colour fills with subtle line illustrations, creating a calm, professional look.

This simplified approach ensures each animation communicates only the most essential aspects of the medical procedure, eliminating distractions and improving viewer understanding. The result is an accessible, trustworthy format that strengthens patient education and enhances clarity.

Illustration of arm with a bandage and medical needle taped in place after a blood test procedure.