Green Alliance

Circular Economy

Driving the Circular Economy Shift

We partnered with Green Alliance, a leading environmental think tank, to create a conference animation that presented the key findings of their latest research.

The goal was to pose critical questions about the UK’s transition to a circular economy and highlight the lack of clear government targets for resource reduction. Through the animation, we aimed to show not only the urgency of the problem but also the pathways for change, encouraging action from businesses, policymakers and advocates.

 

Illustration of two people looking at a circular economy diagram showing concepts like recycling, repair, refill, leasing, and designing products to last, with a blue background.
Illustration of a split Earth filled with everyday items like shoes, a hairdryer, and a bottle, floating in a dark sky with clouds, representing consumption and waste.
Illustration showing six ways to support a circular economy: designing durable products, library of things, leasing, reuse and refill, repair services, and better recycling, each represented with simple graphics.
Illustration of broken electronics including a hairdryer, tablet, lightbulb, batteries, and a computer mouse, highlighting the need for better recycling and repair to support a circular economy.

Driving Action Through Storytelling

We created an animation for Green Alliance to engage businesses, policymakers and advocates on the urgent need for a circular economy. Centred around the story of Earth, the animation highlights the impact of overconsumption and the importance of resource reduction. It signposts positive actions and solutions, focusing on the key target of halving waste by 2050. Through clear and engaging visuals, the animation encourages decision-makers to drive meaningful change and meet the UK’s environmental and sustainability commitments.

 

Illustration of the UK covered in waste, including electronics and household items, with a timeline to 2050, highlighting the urgent need for better recycling and waste management solutions.
Illustration of Earth floating in space surrounded by white clouds and stars, symbolizing global environmental awareness and sustainability.
Illustration of a curved Earth with tall buildings, cars, and trucks, under a cloudy sky, symbolizing urbanization and environmental impact.