Comic Relief

An illustration of two children in Red Nose Day outfits, one in a dinosaur costume and the other in a safety vest and helmet, with bunting above and the text "Do something funny for money."

An illustration of two smiling children in a gold photo frame for Red Nose Day, one in a hi-vis vest and the other in a dinosaur costume, held by cartoon characters on a purple background.

Inspiring a young audience

We partnered with Comic Relief to produce a vibrant, character-led animation for Red Nose Day, encouraging young people to “Do Something Funny for Money.” Using a mixed-media approach, we blended animation, case-study footage, and photography to showcase the positive impact of fundraising. Inspired by young volunteers Sami and Rafi, we brought their stories to life with playful illustrations and authentic voiceovers, creating a fun, relatable animation that motivates young people to take part.

An illustration of people building a house roof while a child and adult plant a tree nearby, against a pink landscape with trees and a bird.

An illustration of an elderly volunteer in a yellow vest serving a man at a food hub stand, with crates of food and a red canopy above.

Bringing Real Stories to Life

To inspire action, we focused on storytelling that feels personal and empowering. Sami and Rafi guide the narrative, sharing real-life examples of how Comic Relief donations have transformed lives around the world. From physiotherapy in Kenya to youth support in the UK, we used a mix of animated characters, original voiceovers, and real photography to create an emotional connection. The result is an engaging animation that celebrates generosity and motivates young viewers to take part.

An photo of a collage showing children and adults taking part in Red Nose Day activities, including water challenges, sports, and wearing red noses.

An illustration of a boy named Rafi at a cupcake fundraising stall, wearing a red nose and yellow apron, standing beside a donation box.