Illumina

DRAGEN

Explaining DRAGEN in the Lab

DRAGEN is a high-performance platform for secondary analysis of next-generation sequencing data, offering speed, accuracy and efficiency without the need for extensive computing infrastructure.

Illumina asked us to create an animation that explains how DRAGEN fits into a typical laboratory environment. The content needed to be technically accurate, visually engaging and easy to understand—helping bioinformaticians and lab professionals see the value of DRAGEN in real-world workflows.

Illustration of a female scientist in a lab using an Illumina sequencing machine, with the caption “Reducing the need for additional computing infrastructure.”

Visualising DRAGEN with Human Insight and Technical Accuracy

To bring DRAGEN to life, we used a realistic character animation style to build human connection, supported by soft gradients that aligned with Illumina’s brand and conveyed a forward-looking tone.

For scenes featuring the NextSeq machine, we created a detailed 3D model to accurately reflect its real-world movement and functionality within a lab setting.

The final animation was localised into Spanish, Portuguese and Canadian French, ensuring global accessibility and consistency across key markets.

Illustration of two scientists working in a modern lab, one using a microscope and the other on a computer, with the caption “A NextSeq 1000 or 2000 in your lab.”

Illustration of six scientists in lab coats standing in a circle under bright lighting, symbolizing collaboration, with the caption “you would unlock greater access to downstream analysis.”