Eden Project

Eden Project Communities

Introducing the Eden Project Communities Initiative

We were tasked with creating a fun and engaging explainer animation to introduce the Eden Project Communities initiative. The goal was to provide a high-level overview of their work, sparking curiosity and encouraging viewers to explore the initiative in more depth.

With a well-established visual identity rooted in a loose, hand-drawn style, it was essential that our animation aligned seamlessly with the Eden Project Communities brand. Maintaining consistency across their communications, we focused on capturing the spirit of community, creativity and connection that defines their mission.

Three people sit around a table with a laptop and cupcakes, working or collaborating. The diverse group includes an older woman, a person in glasses, and another with bright purple hair.

Creating a Visually Engaging Animation

To stay true to the Eden Project Communities’ distinctive visual identity, we incorporated roughened edges and layered textures throughout the animation, achieving a warm, handcrafted aesthetic. This approach complemented their established hand-drawn style and helped reinforce a sense of authenticity and connection.

By pairing these design elements with the initiative’s bold and recognisable colour palette, we produced a vibrant explainer animation that captures attention and keeps audiences engaged from start to finish.

Split-screen illustration showing various community activities: cooking, gardening, painting, and conversing at a table. Each quadrant features diverse individuals in vibrant, cartoon-style settings.

Illustration of two people sit across from each other at a table outdoors, engaged in a friendly conversation.

Illustration of a map of the UK displayed on a laptop screen, with colorful markers indicating community activity locations across different regions.

Cartoon-style laptop screen showing a virtual meeting with multiple people in colored squares. Each square features a different character, representing a diverse community.

Three diverse hands hold a blueprint for a playground design, featuring a slide and swing set. A bright orange sun and community setting appear in the background.