Scope

Employment Support

Giving Voice to Disabled Jobseekers

Scope approached us to create a campaign that would raise awareness of the barriers disabled people face when looking for work. The animation needed to feel personal and authentic, while remaining broad enough to reflect a wide range of disabilities and lived experiences.

Accessibility was a top priority. Every aspect of the animation had to follow best practice guidelines to ensure it could be understood and appreciated by as many people as possible, including those with visual, hearing or cognitive impairments.

Illustration of a broken handle suspending a yellow briefcase with text expressing the emotional impact of resigning due to physical limitations after a lifetime of work.

Line art illustration of two people talking on the phone, connected by a single purple cord, symbolizing conversation and connection against a bright yellow background.

Designing for Visibility, Voice and Impact

We worked with five disabled contributors to shape a cohesive animation that shared their real-life experiences of job-seeking. Each voice was brought to life with its own animated waveform, creating a distinct visual identity for every story. To meet accessibility standards, we designed the animation using bold, high-contrast visuals and avoided fine lines that could be difficult for visually impaired viewers. Subtitles were included throughout to support those with hearing loss. The result was an inclusive, human-centred animation designed to engage, inform and be accessible to as wide and diverse an audience as possible.

Illustration of a bright yellow sunrise with birds flying, paired with the uplifting message: “My confidence has shot up, and I started getting interviews!” on a light background.

Illustration of two outlined hands reaching toward each other across a line, symbolizing connection or support, set against a bright teal background.