British Footwear Association

Footwear Learning Platform

Person kneeling to help astronaut put on customized footwear as they sit on a bench.
Person in apron using hammer to construct leather shoe by candlelight on workbench.
Child's foot in space-themed sock being measured using a foot gauge held by an adult.

Reimagining Footwear Education

We partnered with the British Footwear Association to develop a world-first blended learning platform for the footwear industry. The project combined animation, design, and game-based assessment to engage a fashion-conscious audience. Our stylish character animations explained complex technical details and shoe construction with input from global experts. We produced nine animated videos as core content across the learning modules.

Woman at desk with pencil thinking about shoe layers including sole, insole, and heel in a thought bubble.
Infographic of a sneaker showing components made from leather, plant textile, recycled plastic, and recycled polyester threads.
Man sitting at a drafting table sketching a high-heeled shoe with pencil on a tilted board.
Yellow and grey labeled shoe structure diagram showing cone, hinge, and seat plate components.