Town & Country Planning

Healthy Homes

Calling for a Healthier Built Environment

The Town and Country Planning Association (TPCA) asked us to support a campaign highlighting the lack of natural light, clean air and ventilation in many new UK homes. The goal was to spark a national conversation about housing quality and promote stronger regulations that prioritise health and wellbeing. By raising awareness, the campaign aimed to influence policy and ensure all new homes meet essential human needs across the built environment.

Illustration of a young girl playing hopscotch near a football in a neglected, unsafe-looking urban space, highlighting concerns about children's environments and housing safety.

Illustration of a concerned family inside a damp, rundown flat. Father holding a mug and mother comforting a child, highlighting poor housing conditions and their impact on wellbeing.

Blending Animation and Photography

We combined real home photography with hand-drawn animation to highlight poor living conditions in new housing. Animated families in stark interiors helped humanise the issue and emphasise the lack of essentials like natural light and ventilation. This mixed-media approach created a powerful and emotive visual story that supported TPCA’s campaign to raise awareness and push for healthier, more human-centred housing regulations across the built environment.

Illustration of a mother pushing her child in a toy car through a neglected urban area, highlighting the challenges families face in poor-quality housing environments.

ChatGPT said: Illustration of a woman pushing a stroller beneath a bleak apartment block with text reading “no services nearby,” highlighting the isolation and lack of accessible amenities in underserved communities.

Text reading “11 million disabled people” is displayed across the windows of a deteriorating high-rise building, emphasizing the scale of disability and the urgent need for accessible, safe housing.