Bike Club

Kids Bike Subscription

Making Growing Up Greener with Bike Club

Bike Club offers a monthly kids’ bike subscription service that ensures children are always riding the right size bike, without parents needing to buy multiple bikes as they grow.

As part of the service, members can easily exchange bikes as their child gets bigger. Most bikes are pre-loved and professionally refurbished, meaning each Bike Club bike helps save an estimated 336kg of CO2 compared to purchasing new, giving families a flexible, sustainable way to keep kids riding confidently.

 

Illustration of a smiling family watching a young child ride a balance bike, with the child wearing a yellow helmet and the parents standing supportively behind.
Illustration of a hand holding a phone displaying the Bike Club app, showing different kids’ bikes available for monthly subscription in various colors like green, pink, orange, and yellow.
Illustration of a boy wearing a helmet riding a teal bicycle outdoors, with a background of abstract purple and yellow trees and hills.

Bringing Bike Club’s Story to Life

Bike Club asked us to create a character-led explainer animation to show how their subscription service works and highlight the benefits of becoming a member.

We kept the tone light and fun, crafting a script with playful bike character names and memorable phrases to keep the animation engaging for parents and children alike. Minimal backgrounds were used to focus attention on the characters and the core message, making it easy to understand how Bike Club makes growing up on two wheels simpler and greener.

 

 

Illustration of a man at a desk with a computer and a woman holding a bike catalog, surrounded by various bicycles in different sizes and colors.
Illustration of a bike shed at night under a crescent moon, with bicycles and a scooter stored inside, and plants in pots nearby.
Illustration of a delivery person bringing a small orange bike to a home, where a child excitedly watches and an adult stands nearby, with a van visible through the window.