Pulpex

Lifecycle of a Paper Bottle

Promoting the Future of Sustainable Fibre Packaging

We partnered with Pulpex to create a promotional animation showcasing the world’s first recyclable and renewable paper bottles. Using cellulose from sustainably managed forests, Pulpex transforms pulp into high-performance, food-safe bottles through innovative hydropulping and thermoforming.

Designed to integrate with existing infrastructure and reduce carbon impact, this animation needed to highlight a scalable, eco-friendly packaging solution that’s locally produced, recyclable, and redefining the future of sustainable packaging.

An abstract illustration of a light green leafy plant with smooth, simple curves, representing environmental sustainability or the natural sources of the bottle material.

Designing Clarity and Impact for Eco-Friendly Innovation

To reflect Pulpex’s sustainable, eco-friendly paper bottle, we crafted clean, minimal animation visuals inspired by the product itself. A textured paper background reinforced the connection to fibre-based packaging, while clear on-screen text and simple, intuitive diagrams made complex processes easy to follow.

This visual strategy ensured the animation remained accessible and informative, effectively communicating Pulpex’s innovative approach to renewable, recyclable packaging in a way that aligns with its commitment to sustainability.

A brown-skinned hand holds a white paper bottle with black cap. The bottle has two icons on it, one showing a banned garbage truck and the other banning traditional bottle production, indicating eco-friendliness and reduced waste.
Illustration of wood texture alluding to where Pulpex comes from with the word cellulose on it
Illustration of sustainably managed product with a log.
A brown recycling bin filled with paper waste, including Pulpex bottles and cardboard. The recycling symbol and the word “Recyclable” are printed on the bin, reinforcing its sustainable disposal.
A repeated pattern of white paper bottles with black caps, aligned in neat rows against a pale green background, symbolizing large-scale bottle production or recycling.