UCL CLOSER

Longitudinal Studies

Making Long-Term Research Easy to Understand

Longitudinal studies follow people over long periods of time often across lifetimes and offer unique insights that shorter studies simply cannot. UCL’s CLOSER research team wanted to showcase the value of this approach to new researchers.

Our challenge was to communicate complex benefits in a way that was clear, engaging and accessible. The aim was to spark curiosity, encourage exploration and guide potential researchers to discover more on the CLOSER website.

 

Animated illustration of a birthday party with a girl in a party hat sitting at a table with cake, surrounded by smiling children and adults in a cheerful indoor setting.
Illustration of three friends hanging out outdoors. One balancing books, one holding a donut, and one standing with a foot on a football. Symbolizing diverse interests and playful social interaction.
Illustration of a crowded pink double-decker bus and a teal van stuck at a tunnel with a "Max Study Size" sign, symbolizing research limits and participant capacity in studies.

Animations That Spark Curiosity

We brought UCL’s message to life through a series of short animations full of character, clarity and a touch of humour. Each scene was designed with its own visual concept to help explain key points in a fresh and memorable way.

Rather than overload viewers with information, the videos acted as an entry point, designed to spark interest and encourage exploration. Each animation directed audiences toward the CLOSER website, where they could dive deeper into the benefits of longitudinal research.

 

 

Animated illustration of people waiting at a bus stop: a person with headphones on their phone, a woman with a stroller, and a man reading a newspaper, representing everyday urban life.
Illustration of people assembling a large jigsaw puzzle of a woman’s face, symbolizing collaboration in research or piecing together data to understand individual and societal development.
Animated illustration of a “Select-A-Sample” board featuring diverse cartoon faces, resembling a guessing game, symbolizing participant selection in research or demographic sampling.
Illustration of a healthcare worker recording a patient's height on the left and monitoring their exercise on a stationary bike on the right, symbolizing routine health assessments in research or clinical settings.