Railpen

Member Report

Bringing Clarity to Member Communications with Video

We worked with Railpen to create a series of head-to-camera videos that unpack the Member Review report in a more engaging and accessible way. Designed to boost engagement and drive downloads, each video segment highlights key report themes and is optimised for internal channels and targeted audiences.

To maintain consistency with the report content, we used an autocue during filming. This ensured that important details were delivered clearly and accurately, aligning closely with Railpen’s messaging.

Sophie Harris, Senior Investment Analyst for Sustainable Ownership, sits on a green sofa with orange cushions, delivering an interview in a warmly lit room with a houseplant and lamp.

A man in a suit sits on a green sofa with orange cushions, speaking in an interview setting, with large overlay text reading “SUSTAINABILITY” and “CORPORATE GOVERNANCE” behind him.

Woman in rust-coloured suit discusses engagement strategies, shown alongside an infographic illustrating one-on-one, collective, and policy-level communication, using bold orange icons and text on a white background.

Woman in a rust-coloured suit sits on a green sofa with yellow cushions, under bold white text reading “DIVESTMENT,” in a warmly lit room with plants and a floor lamp.