Centric Software asked us to create an explainer animation for their enterprise solution, Centric PLM. The goal was to help potential customers already familiar with the product understand the full scope of its features and the value it delivers.
The animation needed to clearly communicate how Centric PLM supports product lifecycle management across design, development, sourcing and retail, helping teams work smarter, faster and more collaboratively.
We created an in-depth explainer animation for Centric PLM, designed for an audience already familiar with the product. The animation followed Centric Software’s brand guidelines to ensure a modern, consistent visual tone. To support global reach and engagement, the core animation was localised into 11 languages. This allowed Centric to communicate the platform’s key features and benefits clearly and effectively across markets, helping potential customers better understand its full value within product lifecycle management.
