Illumina came to us to help promote the benefits of their whole-genome sequencing; a test that allows NICU staff to diagnose critically ill infants with underlying genetic causes.
The challenge was to create an informative explainer series that conveyed detailed information while ensuring it was engaging and emotive.
We used clear visual statistics to showcase the superior effectiveness of whole-genome sequencing over standard testing, highlighting benefits for both patients and medical teams. Differences in timing, method, and cost were easily understood through simple comparisons.
To reflect the sensitivity of the topic, the animation aimed to inspire optimism. The orange background was purposefully chosen to reinforce this hopeful message.
