Simplifying Mathematical Optimisation

Explaining Mathematical Optimisation

The Smith Institute asked us to help communicate their expertise in Mathematical Optimisation, enabling business leaders to make smarter decisions under uncertainty. From rail scheduling to energy supply, these techniques solve complex challenges. We collaborated with the client to create a clear, engaging narrative, tailoring the visual design to strengthen their brand. The final messaging was crafted to resonate with C-suite leaders, data scientists and R&D teams, bringing the real-world value of Mathematical Optimisation to life.

Futuristic illustration of a white autonomous train traveling on a pink track toward a modern city skyline, with wind turbines in the background and a glowing, sunset-toned sky.

Creating a Contemporary Visual Language

We used 2D and 3D animation to create a distinctive visual style for the Smith Institute, combining real-world landscapes with abstract representations of data and near-future technology. Carefully planned camera movements provided a strong point of view, making complex concepts easier to follow. This contemporary approach helped communicate the story clearly while reinforcing the Smith Institute’s brand as innovative, data-driven and focused on real-world impact. The result is a memorable animation that reflects both their values and their forward-thinking vision.

Illustration of a futuristic city skyline with wind turbines and floating molecular structures above, symbolizing clean energy and innovation under a clear blue sky.

Extending the Visual Language Across Brand Channels

Once the visual style was established, we expanded it across a range of brand communications. We created short-form social media assets and graphics to increase engagement across digital platforms and maintain consistency in messaging. We also developed branded PowerPoint visuals to support internal presentations and business-wide communications. These assets helped the Smith Institute deliver complex information clearly and confidently, ensuring a cohesive visual identity across both external channels and internal use.

3D pie chart illustration with segmented sections labeled 34, 28, and 14, set against a dark purple background to represent data distribution or statistical analysis.