Illumina

Workflow for RNA Sequencing

Breaking Down the Science Behind RNA Sequencing

Illumina is a global leader in life science tools and technologies, supporting large-scale analysis of genetic variation and function. They approached us to create an animation that could clearly explain the complex workflow behind RNA sequencing.

The goal was to help both specialists and non-specialists understand the scientific process in a way that was visually engaging, technically accurate and aligned with Illumina’s forward-thinking brand.

 

Illustration of a computer screen displaying colorful bar charts, data visualizations, and UI elements on a gradient blue background, representing digital data analysis or bioinformatics software.

Visualising Complexity with Clarity and Precision

To support Illumina’s innovative brand, we created a modern explainer animation that simplifies the complex RNA sequencing workflow. A clean visual language and clear script were used to guide viewers through each stage of the process without relying on jargon. The result is a technically accurate and accessible animation that helps both specialists and non-specialists understand the science. This approach supports Illumina’s goal to communicate complex life science concepts with clarity, impact and wide-reaching relevance.

 

 

Illustration showing RNA sequencing features with icons: dragon logo center, multiple operating modes, gene fusion detection, gene expression quantification, and alignment options, on a gradient purple-blue background.
Illustration of exon sequencing patterns showing four labeled exons in various colors and arrangements, visualizing alternative splicing on a soft gradient background.
Colorful Venn diagram illustration showing overlapping data sets with numerical values, representing grouped analysis or gene expression comparison on a vibrant pink-to-orange gradient background.
Illustration of an Illumina Total RNA Prep with Ribo Zero kit box, featuring an orange and white design with barcode and branding, set against a gradient blue-to-pink background.