Unlimit Health

Worms Can’t Run

The Fundraising Appeal

Fighting Hidden Disease with Innovation

We partnered with Unlimit Health to create the Worms Can’t Run campaign, using a set of animations to raise awareness, funds and support for ground-breaking geospatial mapping technology. The campaign highlights how parasitic worms silently infect millions in Malawi, putting vulnerable communities at risk of long-term illness. Using compelling visuals and clear storytelling, the film explains how mapping hidden populations can ensure life-saving treatment reaches those who need it most.

Collage of a photograph of a young girl with her thumbs up and a video of a group of children celebrating, with illustrations of medicine and treatment around them, with the word

Raising Funds for Malawi

To make the message more impactful, we used a mixed-media approach that combined animated sequences with real-world footage. This allowed us to show authentic examples of individuals and families affected by neglected diseases in Malawi, helping viewers understand the human impact behind the statistics. The creative choice added emotional weight and encouraged donations by connecting audiences to the cause on a deeper level.

Illustrated map showing parasite risk zones in Africa, using red and green location pins and a highlighted sub-Saharan region. Worms can't run campaign.

The Explainer

Illustrated map, scanning for locations of disease and parasites.

Collage of a doctor speaking with a patient, medical imagery including a stethoscope and sample vial, with the word "expertise" in bold text.