Kids Bike Subscription Service
Bike Club is a montly kids bike subscription service, that ensures children are always on the right size bike, without parents having to buy a number of bikes througout their childhood. As part of the subscription, members can exchange bikes as their child grows. Most of the bikes are pre-loved and refurbished, meaning each Bike Club bike saves 336Kg of CO2 compared to an owned bike.
Bike Club came to us to produce a character explainer animation to let people know how the subscription works and the benefits of being a member.
We wanted to make this animation engaging and easy to follow, so the script is light and fun with quirky bike character names and phrases. In addition, the backgrounds are minimal to highlight the characters and the message that Bike Club wanted to share.