TV Advertising enables you to reach large audiences, increases brand awareness and impact of your other marketing activities, in particular social. TV and online synergy is particularly large. In fact, campaigns that use TV and online together are twice as efficient as those that incorporate brand advertising with other kinds of activation channels according to IPA, ‘Advertising Effectiveness: the long and short of it’, 2013.
TV Advertising used to be a hard to measure expensive medium that was not accessible for SME’s. This has really changed with the advent of products like Sky Adsmart. Sky AdSmart allows you to treat TV Advertising as you would Google Adwords or Facebook targeting.