Bupa Healthcare Explainer Animation Series


Bupa Health


Concept • Storyboarding • Illustration • 2D Animation • Healthcare Explainer


To create a series of short healthcare explainer animations for the Bupa Health Youtube channel. We were asked to create a simple visual language to easily describe a range of medical procedures. To do this we created a series of easy to understand, contemporary explainers. These are aimed at existing customers and potential customers looking to better understand a specific procedure prior to possible surgery.

Art Style & Animation

In order to create this series of animations, we developed a contemporary art style from the brand guides that balances solid fills with understated line work. Using a  simple visual approach focused on communicating what’s essential to the medical procedure while removing elements that don’t support the core messages.

More In The Series

The Health Content Team at Bupa UK commissioned The Like Minded to produce some animated explainer videos on a number of medical conditions and procedures. We had a great experience from start to finish. The team were flexible, attentive to our needs, and a pleasure to work with.

The videos perfectly reflect our brand expression requirements, are clear and easy to follow, and convey the topics with the requisite clinical accuracy. This isn’t an easy balance to strike! Early customer feedback has been really positive.”

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