Explainer Animation Series
To create a series of healthcare explainer animations for the Bupa Health Youtube channel. We created a simple visual style to describe a range of medical procedures through the series of contemporary animation explainers. These are aimed at existing customers and potential customers looking to better understand a specific procedure prior possible surgery.
Art Style & Animation
In order to create this series of animations, we developed a contemporary art style from the brand guides that balances solid fills with understated line illustration work. Using a simple visual approach focused on communicating what’s essential to the medical procedure while removing elements that don’t support the core message.