House of Lords
Paralympic and Olympic Campaign
The House of Lords came to us to help them celebrate HOL past Paralympians and Olympians during the 2020 Olympics held in Tokyo. They wanted to highlight several Lords who have made a difference and challenged government on key sporting issues, including Paralympians, Baroness Grey-Thompson, Lord Holmes of Richmond, Baroness Masham of Ilton, and Olympians Lord Campbell of Pittenweem, Lord Coe, and Lord Moynihan.
The House of Lords advocate for sport and recreational related issues including, gender inequalities in sport, elite sport funding, sport and recreational facilities and the impact of sport on mental and physical wellbeing.
We created a set of poster graphics to support the campaign. The posters were created with a limited colour pallet, allowing us to create a vibrant display and play homage to vintage Olympic posters. We combined the bold colour pallet with unique character angles to create a juxtaposed composition – displaying the energy and movement of each sport.
Each poster was designed to be re-worked for use on different social channels, for example to be posted on the House of Lords Twitter and Instagram feed, as well as Instagram stories. The graphics were also used on the HOL website and other areas to promote the campaign.