Non-Invasive Prenatal Testing (NIPT)
Illumina asked to us to create a series of visual animations to explain their breakthrough genomic solution to prenatal testing. Non-invasive prenatal testing (NIPT) is an early genetic screening option for chromosomal conditions, providing testing at no risk to the mother or baby. These videos would be the first character animations under the new brand guidelines so would need to harness an emotive response whilst still maintaining a dynamic and scientific grounding.
We created a series of 5 animations to help people understand what non-invasive prenatal testing is, why someone may want to be tested, and what you should do if you are considering this. The animations were designed to work for a global audience with character diversity and translation into 10 different languages.