Railpen Investment Beliefs
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Background
Railpen supports railway members and clients throughout their careers from life and work through to retirement. They are one of the UK’s largest and longest established pension funds.
Railpen approached us to help them create a set of visuals to share their investment belief system that was co-created by Railpen and the Trustee to ensure secure, sustainable and affordable pension schemes.
Approach
We wanted to ensure differentiation between each animation while also maintaining an in-keeping style throughout. We combined visual aids with character animation to work alongside the narrative. This gave us the opportunity to introduce Railpen’s team and bridge a connection between the business and it’s members.
