Employment Support for People with Disabilities
Scope approached us for a campaign detailing the challenges people with disabilities face when searching for a job.
Scope wanted an animation with a personal touch that was still broad enough to encompass the vast array of issues and disabilities their audience could be facing.
Following accessibility guidelines was crucial for the animation.
We worked with five people with disabilities to share their experiences, weaving these into a cohesive narrative. Each voice was brought to life with its own dynamic waveform.
It was important that all key details were bold and clear as any thin lines could be tricky to define by sections of their visually impaired audience. This, coupled with strong clear visuals and subtitles, made sure that the animation was accessible to as broad an audience as possible.