South West College - Chris Gregory's Story
Promo Film to Advertise Studying at South West College
Challenge
South West College wanted to create a promo film to advertise the benefits of studying with them.
We collaborated with the college to tell the inspiring story of Chris Gregg. Disillusioned and stuck in a career he disliked, Chris joined SWC to turn his life around to follow his passion for multimedia.
Solution
The animation utilises SWC’s vivid colour palette to create a rich and engaging piece of marketing. The sound design was important in assisting the flow of the story, starting minimal and melancholy and ramping up to a more upbeat finish. Speaking to Chris directly, we were able to weave details from his life into the piece to make it feel natural, grounded and relatable.
Impact
This animated true story is used to drive uptake in the enrolment of students at SWC, driving awareness across social and appealing to those who may be considering a change in career.
