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Syngenta

First hand stories from farmers in Spain

Challenge

To create a series of films sharing the first hand accounts of farmers in Spain who have worked with Syngenta to reduce their use of Pesticides. The films should be authentic but have a global appeal. 

Filming

The films retain the original first person Spanish dialogue with no additional narration. This enables the viewer to connect with the speaker and to understand what they are saying via the subtitles. The camera pans and edits are designed to make the viewer feel like a participant in the film as they are guided by the grower. The films were enhanced with simple motion graphics to create a polished final product.

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