Women In Science
Showcasing the women scientists at the cutting edge of Research and Development
Context
The February 11 observance of the UN International Day of Women and Girls in Science aims to promote the empowerment and encouragement of women and girls in the field of science. By challenging gender stereotypes, this day recognizes the crucial role of women and girls in achieving the goals set by the 2030 Agenda for Sustainable Development. Additionally, it honors the accomplishments of women scientists, including those leading the charge in combating the COVID-19 pandemic. Syngenta asked us to film the day in the life of one of their women scientists as she brings her daughter to work. A recent study found that 68% of women working science were inspired by a role model and this film was part of a wider project by Syngenta to engage young girls in science
Filming
The filming was extensively planned in advance and took place in several different venues which can be logistically challenging. We broke the cliche of never work with children and animals and both were a delight, stealing the show!
Filming on the day was complex with strong winds challenging the efficacy of the drone shots and a wide variety of sound environments making the capture of clean audio a complex process.
The desired outcome was to create a mix between fly-on-the-wall filming with staged interview sections, ensuring that throughout the film has a natural and uplifting tone.
